In the Fall of 2020, I began doing graphic design and consulting work for Pandia Health, a birth control delivery company. Working closely with the head of marketing, I determined that Pandia's branding was in need of being simplified to align with design trends today as seen in their competitors. My work focused on social media ads and web elements that would appear on their site.
A trend I see amongst similar companies is a very neutral color palette with a "pop" color, the use of hand drawn or illustrative elements, and simple imagery that highlights the product being advertised. Above, you can see my reimagined ads for Pandia Health both in a digital and print setting. Below is Pandia Health's old ad for social media.
This is a social media ad campaign targeting specific states that Pandia Health delivers to. Utilizing the reimagined design elements created for them, I designed a series of ads that would appear across all of their social media accounts.
Instagram Story Ad using stock imagery and Pandia Health's photographs.
Pop-up ads on Pandia Health's website. Appears right when user enters site to offer discount and collect email for mailing list.
