The main brand of the BSO comprises of three distinct brands: the Symphony, the Boston Pops, and Tanglewood. Every year, each brand has a new seasonal style. Once a seasonal brand guideline had been developed, I worked as part of the marketing design team under the guidance of the Art Director to implement and adapt the designs across our digital platforms, print production, and environmental designs.
Boston Symphony Orchestra North Building Sign
Based off of Art Director's seasonal design and reformatted to fit signage
Boston Symphony Orchestra Garage Ads
Secondary versions of the seasonal design. Supporting image selected by me and approved by the team for use in secondary designs.
Boston Symphony Orchestra Social Media Ads
Based off of Art Director's seasonal design, I designed these Facebook and Instagram ads taking into account the established design style and reformatting for a smaller screen
Boston Holiday Pops Poster Ad
Using the type style designed for the season, I found and prepped this image to be used in ads for the season.
Boston Holiday Pops Social Media Ads
Based off of the seasonal design and type design created by the Art Director, I sourced images to be used and reformatted with the seasonal design as Facebook and Instagram ads. The center ad was made of a backdrop that our team collaborated on to design and photograph.
